The Impact of Commenting on LinkedIn

Comment outreach should be a major part of your content strategy, especially on LinkedIn. Most social media platforms prioritize posts that generate conversation and interaction. What this means is that the more engagement a post receives, the more likely it is to be seen by more and more people.

Every time you leave a comment on LinkedIn, the post appears in your followers’ feeds, and the feeds of the original poster’s connections, expanding its reach and giving you more exposure in the process. It’s a simple yet powerful way to make LinkedIn’s algorithm work for you.

Users who leave thoughtful and relevant comments on those posts increase their visibility and get more reach for themselves. Engaging on others’ content results in 6x the reach compared to solo posts.

A few other perks of commenting:

• When you comment on a post, LinkedIn sends a notification to the person who posted it, as well as anyone else who has commented or liked that post.

• Your comment shows up in the feeds of the original poster’s connections as well as your connections’ feeds.

• When you leave meaningful comments, people are more likely to click on your profile, leading to more connection requests and profile views.

• Commenting on posts from outside your immediate network helps you tap into new audiences who wouldn’t have seen your content otherwise.

• LinkedIn loves interaction, meaning when you comment consistently, you actually demonstrate to the algorithm that you’re an active user. This can lead to better visibility of your own posts.

• Leaving insightful comments helps show your expertise.

Happy Commenting!

What does ChatGPT say about you?

"We've all Googled ourselves, but have you ChatGPT’d yourself? As people are "Asking Chat GPT" more and "Googling" less, maybe it's not a bad idea to ask Chat GPT "Who is [your name]?" to see what it says about you. 

Watch Qnary founder and CEO, Bant Breen, and Sr Customer Success Manager, Aaron Fowler, explain why having a ChatGPT strategy is critical for executive reputation.

#Overheard at Qnary

From a Qnary customer (VP in healthcare) to their Customer Success Manager:

"Thank you for collaborating with me on what would resonate with my audience. I was nervous to get too personal, but you helped me create relatable, engaging content that I felt comfortable sharing."

Ready to be a thought leader online?

Shoot us a note at [email protected]. We’d love to give you a free consultation about your online presence and ways to make the most of it.